PRESS RELEASE from C-SPAN
FOR IMMEDIATE RELEASE
Contact: John Cardarelli
jcardarelli@c-span.org
202-626-8797
C-SPAN DEBUTS
ONLINE “CONVENTION HUB” FOR UPCOMING DEMOCRATIC AND REPUBLICAN
CONVENTIONS
Washington, DC (August 12,
2008) -- C-SPAN announces today its “Convention Hub,” a unique online
addition to the network’s coverage of the upcoming 2008 Democratic and
Republican conventions.
Convention Hub, comprised of two websites, is designed to track
coverage of the political blogosphere and social media, while making
embeddable C-SPAN convention video available for online use.
C-SPAN’s Democratic Convention Hub and Republican Convention Hub are
slated to launch at: www.c-span.org/politics
later this month, just prior to the start of the two political party
conventions.
C-SPAN has engaged New Media Strategies (NMS), an Arlington-based
online intelligence and marketing firm, to design proprietary software
technology for Convention Hub. C-SPAN will maintain editorial control
over each of the websites.
Convention Hub features include:
• Real-time tracking of credentialed
state and national political bloggers, aggregated on the websites, to
enable users to follow the latest online convention news and analysis;
• Video clips from the network’s convention coverage, embeddable, to
facilitate use by political bloggers and other convention watchers;
• Linkable access to the complete C-SPAN Video Library, allowing
interested users to fully search all C-SPAN video content;
• Live coverage of C-SPAN television and radio networks;
• Blogger Tips and Online Convention Video Finder tools;
• Real-time feeds from Twitter users using the hash-tags #RNC08 and
#DNC08
“For nearly 30 years, C-SPAN has given voice to the opinions of the
American public through its televised call-in programs. In 2008,
Convention Hub allows C-SPAN to become a central point for the
political opinions of the online community,” said Susan Swain, C-SPAN
Co-President.
“C-SPAN’s Convention Hub recognizes the importance of the online
environment in shaping political news and conversation. Just as C-SPAN
is known for direct interaction with viewers through call-ins, NMS will
help C-SPAN build direct relationships with bloggers by linking,
featuring, and even soliciting their content,” added Pete Snyder, NMS
Founder and CEO.
About C-SPAN
C-SPAN, the political network of record, was created by America's cable
companies as a public service in 1979. C-SPAN programs three public
affairs television networks, C-SPAN Radio, a Washington, D.C. radio
station, distributed nationally by XM Satellite Radio, and a video-rich
website, c-span.org. C-SPAN is currently available in nearly 92.3
million cable and satellite households. For more information about
C-SPAN, visit: <www.c-span.org>.
About New Media Strategies
New Media Strategies, a subsidiary of Meredith Corporation, pioneered
the Online Brand Promotion and Protection industry. An Online Market
Intelligence and Web 2.0 marketing firm, New Media Strategies uses the
power of the Internet to give clients and their brands a competitive
advantage online, while safeguarding their products and services from
the effects of negative perceptions and attacks. Working closely with
many of the world's leading corporations, New Media Strategies serves
as the "eyes, ears, and voice" online for some of the biggest and best
known brands. Leading companies such as ABC, PepsiCO, Intel, Chrysler,
and Sony all use NMS to add value to their brands and guard their
bottom lines. NMS also was named one of the "Fastest Growing Companies
in America" by Inc Magazine for three consecutive years. Headquartered
in Arlington, Virginia, New Media Strategies was founded in 1999 by
former pollster Pete Snyder, who also serves as CEO. To learn more,
visit www.newmediastrategies.net <http://www.newmediastrategies.net>.
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